Finding clients for your wellness coaching business is not easy. It can be almost impossible to find people who are looking and willing to pay for coaching services. The YouTube influencers and TikTokers make it sound so easy. As if everyone is in search of a wellness coach. They will quote stats like; the health coaching market size is 15 billion dollars, steadily increasing each year. The social media influencers will not tell you how much of that figure comes from coaches, businesses, or institutions selling courses, services, and products to other coaches. This blog post will teach you the foundational pieces you need to effectively grow your coaching business and how to stand out in a crowded market.
According to The Health Coach Institute, there are four coaching paths.
Life Coach
A life coach is someone who helps clients hone in on what they want in life and then works with them to set achievable goals to get it. They focus on the emotional and cognitive well-being of the clients and teach them how to step into the most empowered versions of themselves. The client and coach then work together to implement those changes into the workplace, their relationships, and daily habits.
Life coaches have a broad range of expertise but are particularly helpful with achieving work/life balance, purchasing a home, or learning to manage stress. They can also help with the following:
- Career transition
- Setting financial goals
- Launching a business
- Improving communication skills
- Pursuing an education
Wellness Coach
A wellness coach covers all personal elements that contribute to healthy living in physical, mental, emotional, and spiritual health. Wellness coaches work with their clients to develop ways to improve these areas, utilizing goal-setting strategies and other coaching tools. While there are parallels between wellness and health coaching, wellness coaching focuses less on physical fitness and more on holistic wellness.
Wellness coaches guide in many areas of life, including:
- Developing a daily spiritual practice
- Practicing positivity
- Improving relationships with others
- Getting better sleep
- Stepping outside of your comfort zone
Health Coach
A health coach is somebody whose focus is on the physical well-being of their clients. They play a pivotal role in helping people improve their physical health by implementing diet and lifestyle changes. They also address the underlying mental blocks that contribute to poor habits and work with clients to overcome them through tools and teaching methods.
Health coaches can work to address specific conditions, like diabetes or high blood pressure, or they can help target a range of goals. Some of these include:
- Creating a sustainable workout habit
- Gaining muscle (in your overall body or a specific area)
- Managing stress and anxiety
- Learning healthy recipes
- Quitting unhealthy habits
Nutrition Coach
As opposed to a general health coach who covers areas in life, a nutrition coach focuses more on eating habits. They address psychological factors—like limiting beliefs about food, diet, or self—to support successful behavioral changes. A nutrition coach teaches clients calorie intake, macronutrients, and smart grocery shopping. For those with pre-existing conditions, a nutrition coach may coordinate with a clinician or dietitian to create healthy, sustainable meal plans.
While a nutrition coach can help with broad food-related goals, they can also work with clients to tackle more specific issues, such as:
- Losing weight long-term
- Reducing inflammation in conditions like Crohn’s disease or ulcerative colitis
- Improving athletic endurance
- Understanding nutrition labels and portion sizes
- Calculating a personalized macronutrient profile
Click the link to read the full article https://www.healthcoachinstitute.com/articles/types-of-coaching-in-wellness-industry/
When growing a business, you need to pick a niche. Focus on a specific group and their needs rather than being a jack-of-all-trades. You want your services and the description of what you do to resonate with your target audience. Your offering (products or services) should be so specific that once heard by your target audience, they will want to do business with you.
At this point, you might be relying only on social media to get the word out. Despite your daily posts, reels, videos, and dance challenges, you have not seen an increase in clients or revenue. Your business coach says to show up more or add value. Focus on creating meaningful content, they say, is the key. Maybe you have spent hundreds or thousands of dollars on courses and coaching sessions with no results. You should demand your money back. And when I say results, I mean actual revenue, not an increase in followers, subscribers, awareness, or any intangible item. Stop believing the hype of growing your audience before you can make money. You can make money while growing your audience at the same time.
It starts by showing up on the proper channels. You want to show up on the channels where your target audience goes when making decisions or searching for content on specific topics. Forget about putting all of your focus on social media platforms because the conversion rate is much lower than the other channels. Below is a list of other channels you should focus on to grow your wellness coaching business.
Directories:
Create business profiles on industry-specific directories; your potential clients are more likely to use industry-specific directories to choose a service provider rather than social media. When searching for a doctor, therapist, dentist, or consultant, you are more likely to choose a reputable directory to help you find one. You will not go straight to social media. When planning a wedding, you are more likely to use theknot.com or weddingwire.com, directories of businesses providing services for weddings and formal events. Do your research. There are many directories where you can create a business profile.
YouTube / Podcasts:
Starting a YouTube channel or podcast will give your audience a chance to get to know you on a personal level. A YouTube or podcast channel helps you build credibility, share your expertise, answer questions, and give you a source of leads. The best thing about YouTube and podcasts is the evergreen content. People can watch your videos from four years ago. It would never happen with Instagram, TikTok, or Facebook unless you went viral. No one is looking for anything you posted four months ago, let alone four years ago. Once you stop posting content, you are no longer relevant on those platforms. YouTube and podcasts allow you to remain relevant as long as people want to consume your content.
Search Engine:
Create a website so you can show up online. Going to Google or Bing usually is the first step in finding a service provider. You want to make sure your business shows up in the search. Creating a website or landing page is a top priority.
Workshops / Speaking Engagements:
These events can help you connect with other people in the industry, providing opportunities to expand your brand. You are seen as a credible source because you are speaking on a larger platform. The quality of leads is better. You are interacting with an active audience, perfect content for promoting your services or products on social media, YouTube videos, and podcast interviews.
Resource Guides and Books:
These tools help build your brand, and becoming a published author can add credibility to your brand. Books are tools to generate interest for press features, interviews, and marketing, adding value to your business by creating another stream of revenue.
If you focus on these channels, you will find success in the form of better-quality leads; and an increase in your business revenue.
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